Tria Via campaign

Tria Via campaign

In the Youth Information Point Boca Nord advise young people in their professional future.

Challenge

Create a simple promotional piece announcing events where the 7th edition of the series of talks Via Tria.
Should be clearly targeted at young people.

Solution

The sneakers are an identifying element of young people and serve as a nexus to different ways they should choose.
A standard format A4, folded in 5 lengths gives an unconventional look.
The promotional item on its back serves as poster.

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