Frutier Packaging

Frutier Packaging

Packaging for Frutier handcrafted gourmet candies.

Challenge

Designing a package showing the product and makes it attractive.
A solution that follows the line of the corporate identity and consider possible future extensions of the package.

Solution

Attractive and unique packaging. The window displays the colorful pack of sweet, contrasted with the black color that identifies the brand.
The red color of the bottom part of the container customizes the current product range.
A strip closes the box to reinforce the exclusivity of a gourmet product.

We also created an exclusive sweet shape to differentiate it from the typical fruit shapes.

Packaging

Project developed in 2creativo

10/20/2014




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