Frutier, Jewels of fruit

Frutier Identity

Frutier, are handcrafted high quality natural fruit candies (fruits of Nice).

Challenge

Raise a gummy candy that looks to the category of bonbon, best for quality, flavor and tenderness.

Solution

The word Frutier (palace officials responsible of the fruit) conveys the image of a selected product and care, and the slogan “Jewels of Fruit” reinforces it.
The image is based on the black color as a distinctive quality about the product colorful in their own different flavors out. The round shape that encompasses the full range serves as inspiration to develop the logo and the black band to be applied in all parts of stationery.

Corporate Identity + Comunication

Project developed in 2creativo

10/20/2014




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