“Microcredits” campaign, Barcelona Activa

“Microcredits” campaign

Promotional campaign of microcredit for entrepreneurs in Barcelona no bank guarantees.

Challenge

Unlike the common profile of microcredit, it was intended to capture the attention of entrepreneurs with funding problems.
Need to expose very clearly the requirements for access to microcredit.

Solution

Through a popular ad format handwritten campaign approaches the target audience reversing the roles, the solution you are looking for. The message is presented in a very direct way, reflecting the immediacy and simplicity of the solution.
Various models of postcards in which two languages ​​(Spanish and Catalan) are combined.

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