‘Al punt de Carmel’ Campaign

‘Al punt de Carmel’ Campaign

Party organized for those affected by landslides in the neighborhood of Carmel (Barcelona) caused by underground works.

Challenge

The aim was to encourage residents to participate in the festival to ward off some latent pessimism in the neighborhood, a little escape to the problem of their homes.
The solution should be provocative, as was the situation and neighborhood unrest.

Solution

A direct message, a graphic narrative, a tone of humor, a hint of provocation.
The broken graphics, typography wobbles worker who stops playing …
We thought it might cause a scandal, but it worked very well.

Countless entities and media announced and collaborated in the event, working all jointly and severally.

Promotional campaign

Project developed in 2creativo.
Collaborative project.

10/17/2014




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