Marídame is the meeting place of fine wines and food products, to experiment with their harmonies and make unforgettable dining experiences.
Challenge
Apply the identity into Marídame space.
Create attractive claims to convey the essence of the brand, explaining who they are and they do.
Inside, more sober, we give to the shop identifying features.
Solution
Marídame signage has developed in several stages.
Initially we endow corporate graphics in the space with austerities, looking subtlety.
For 2014 summer campaign, we decided to be more forceful and created a series of complaints with flashy messages to the outside, making it take a lot more character and while we explained the advantages and brand values.
Inside, we remain demure but also incorporate some new messages.
In Marídame tasting space we performed a piece of large format with icon identity formed by more than 700 corporate corks painted with corporate color, creating an attractive decor and gives character to the space.
