2creativo, graphic and industrial design studio
Challenge
To implement the redesign of identity to convey the value of the study: strategic support for the launch of new products.
Solid and strong character image.
Solution
The new identity meant a drastic change in the previous corporate image but we had strong arguments for doing so.
It was necessary to project that we did better, that process had improved, we generate added value through design innovation.
The brand is based on a graph that reflects the shape of the infinity symbol or a Moëbius strip, over two points (pillars):
innovation + design, strategy + design, graphic design + industrial design, …
a duality which also refers in our naming.
The stationery is accompanied by a series of messages, in speech bubbles, reinforcing our values.
