Piscimar and Piscimar AllStars are a line of products for the treatment and maintenance pools.
Challenge
Redesigning identity, maintaining the essence of the original image.
Unify and reorder references, create a new brand image and all communication materials.
Solution
A new strong and clear identity keeping the essence of the original corporate image, bringing new values: power and efficiency in the vicinity of the pools.
The use of colors should be basic to optimize production costs.
Each product is associated with a color, labeling products, the waves are extracted logo and serve as an element of continuity between the different products.
