Dra. Elena Ruiz Domingo Identity

Elena Ruiz Domingo is a gynecologist doctor who loves to communicate, she regularly participates in congress, press conferences and media.

Challenge

Create a fresh identity, reflecting the character of Elena.

Solution

We define a fresh identity and personality that reflects your character.

With a survey created especially we specify the values that define her: intense, serene, expressive, natural and creative.
We set a color for each of these values and we capture in proportion through a color bar that ends up being a kind of flag or code.

The handwriting of his name seeks to convey proximity and closeness.
We create a symbol with their initial presentations to apply as a seal.
The violet color refers to the woman as a gynecologist.