Promotional campaign of the “Work in neighborhoods for youth” supporting young people with special difficulties social and labor insertion.
Challenge
Targeting young people with difficulties in finding work. Convey that through the program will have a good support in their job search.
Solution
The appearance of crumpled newspaper next to the main message painted on green fluorescent provide the promotional an urban aspect.
Through the phrase “Keys to get your future now!” appeal to the need for immediacy of the youngest. The background image of the classified employment and paper texture highlight the sense of this initiative.
A unique piece for a bilingual communication (Catalan + Spanish).
