Marídame is the meeting place of fine wines and selected food products, to experiment with their harmonies and make unforgettable dining experiences.
Challenge
Create the graphic universe of Marídame to accompany the identity in all applications.
Since the sentences about wine pairing or posters to advertise activities until wines classification and information sheets that accompany its products at the point of sale.
Solution
Identity sentences
One of the first tasks that develop after creating the brand, was to define a collection of sentences about the food pairing, that explain or clarify some myths. The graph of these statements represents a label on an imaginary product (which is not visible), hence the curvature and identity icons.
These sentences accompany most identity elements.
Activities
To advertise activities, we create a templates in different formats to promote them according to the medium
(as a sign next to the menu or online environments).
Notices
In online environments (web and social networks) we create a visual graphic and closely linked to Marídame logo to present and define different topics: Promotions, Suggestions/Menu, Dispenser wine glasses and Activities.
Gift wrap
Playing with phrases and logo we create a striking pattern over a background gradient with two colors form the identity. Works on small and large format.
Wines graph classification
The wine classification is an exclusive creation of Marídame, its graphical classification was an arduous task, since it was conceived and adapted simultaneously.
Graphics we capture the characteristics that define each type of wine, by forms, shapes and colors. It consists of 5 families (White, Rose, Red, Sparkling and Fortified) and 3 subfamilies each. Unambiguous, even in the absence of color, but with common elements (silhouette, initials, icons).
Product labeling
Wine labels are the most detailed, showing their characteristics, intensity, tasting notes, price and pairing suggestions. Each wine has its own custom sheet.
The sheet for cheeses, show their milk origin (instead of classification using wines) including all other elements.
Labels for other product follow the same pattern and although the information is more concise always include their characteristics, price and pairing suggestions.
