Herbalists specializing in medicinal plants and natural products.
Challenge
The need to apply the logo on a number of elements for the packaging line made it necessary to redefine their logo and create a family of shields to classify their products.
Solution
The logo redesign was to small typographic adjustments and add a line under the text to accommodate the tagline that should identify the different versions.
To identify the product families we decided to create some identity shields with different colors.
The main shield, accompanying the brand, celebrating over 90 years of history.