Somi! is an escort services in displacements for people with reduced mobility.
Challenge
To address the communication directly to the target group: the elderly and people with reduced mobility.
To transmit the autonomy and the new world of possibilities provided by the service.
Solution
Simple, visual and direct identity to represent the friendly service offered by the company.
Optimistic colours and illustrations, distant from the usual communication strategies of health services.
We explain the service in a single graph, simplicity and direct messages are key.
In all elements of the stationery, logo and phone appears to large size make it more accessible.
