Espaibici are specialists in the world of bicycle mobility.
Challenge
Adjust the main logo had changed over time (disappearance lines around the icon), adjustments and creating sub-brands following the main brand identity.
Solution
We make adjustments on the icon, in proportion to the whole text and logo.
We define the color range to have much more contrast on black or white background.
We create new brands we carry out family and from existing settings.
- Espaibici: Brand mother, the store and define the concept of identity.
- Fetamà: Handmade bikes for Espaibici with the finest components.
- Totamà: Products, accessories and other items selected by Espaibici.
- Mésenllà: Espaibici activities.
- Espairuta: Cycle routes promoted by Espaibici.
- Mónamà: Bicycle brand created in Europe by Espaibici.
