Sinnaps is a management software for innovation processes. Logo Redesign by simplifying with subtle improvements. We conducted a very smooth redesign, readability looking to give the logo more character. We simplify the background frames on the icon and improve the contrast of the shadows in typography.
Challenge
Unify styles and create a Logo Identity Manual.
Solution
Settings on kerning, gradients, scale and color range reduction (out of 5 based to 2 colors).
Sinnaps redesign identity
Richard Balet, Sinnaps Strategic Director, said about abeldb:
