IndexFoto is the retailers club of Japan Diffusion, products distributor photography.
Challenge
Provide to photography shops promotional material focused to end customers.
Communication should be very visual and attractive.
Solution
We completely redesigned Indexfoto catalog, from a large format dropdown we change to a small magazine.
The layout is based on an adaptive grid that allow highlight products by resizing boxes.
We unify all communication elements, posters, advertisements, magazine, DVD with offers to screen …