Fetamà bicycles are custom tailored for Espaibici, attention to detail.
Challenge
Fetamà customizing bikes should be simple but with character.
Solution
A band on the bike frame was used to locate the parent brand, city and logo on both sides.
The slogan “We miss?” In the four official languages (EN, CA, GL and EU), makes the bike itself tempt the user, a special detail that we put under his gaze, near the handlebars.
Define environments Barcelona names to identify different versions of bike:
- Tibidabo, for cycle tourism models
- Eixample, for models of urban cycling
- Ciutadella, for fixie bikes models (fixed gear)
